I use this little model in workshops oninnovation and change sometimes. I usually draw or ask someone to draw an eagle, a lion and a bull on the board and then we explore the model which, essentially, explores the “head, heart, guts” view of change, where we usually, depending on our personality, feel more open to change if it makes sense, feels right, or motivates us into action (we can see it working).
It’s a metaphorical way to explore these three orientations to sense-making of change.
The Test of the Head (The Eagle)
thinking
cognitive
imaginative
Does it make sense to use it generally/in this instance ?
logic
rationality
triangulation
“fits the facts”
The Test of the Heart (The Lion)
feeling
affective
Does it feel right to use it? Does the thought of using it fill me with positive/negative feelings ?
moral
ethical
inspirational
The Test of the Guts (the Bull)
willing
behavioural
seeing it in action
intuition
Does it work in Practice ? Does my intuition tell me its worth using ? Do I get the urge to get up and do It?
practical application
examples exist
experiment
Paul Levy 